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Shawna

Road Trip Radio: Top Playlists for Your Next Road Trip

July 29, 2016 //  by Shawna//  Leave a Comment

Whether its cruising down historic Route 66, taking a lazy drive down the Road to Hana in Hawaii or exploring New Zealand’s South Island Circuit, there is nothing better than belting out those favorite tunes from whatever device tickles your fancy. While the radio is always a go-to, sometimes the advertisements just kill your groove, and while the old CD player and some good old-fashioned CDs has served us for many a road trip, things tend to get boring if you listen to the same playlists several times.

Enter the world of digital streaming! Streaming services are your best source of curated playlists these days, plus on most streaming services, you can download your playlists for offline listening or listen via WiFi if you happen to lose cell signal on the road. Now the only question is, which playlists are best for beating the lull of a long drive?

Good Times, Great Oldies

Spotify’s Good Times, Great Oldies playlist is one of the finest choices if you want to relive your childhood during your next drive. Featuring nostalgic tracks such Led Zeppelin’s “Whole Lotta Love,” and The Eagles’ “Hotel California,” Good Times, Great Oldies is one playlist that can take you back to your greatest memories growing up, while also creating some new ones. While blasting tracks like these, it’ll be impossible not to have an impromptu karaoke session.

Road Trip

Google Play Music’s simply-titled Road Trip playlist, unlike the others on this list, is a combination of several genres of music making it suitable for a variety of tastes. Featuring cool tracks such as Kelly Clarkson’s “Behind these Hazel Eyes,” Carly Rae Jepsen’s “Call Me Maybe,” Michael Jackson’s “Dirty Diana” and Outkast’s “Ms. Jackson,” this is a playlist for the whole family. With a mix of blues, rock and pop from the 80s up to the early 2000s, this is one incredible playlist.

Family Road Trip

If you are going on a road trip with kids, Pandora’s Family Road Trip is going to be vital. The station comes with a mix of sing-a -long classics ranging from children’s favorites, pop rock, reggae, classic rock and current family-safe hits. Artists you can expect on the playlist include Kidz Bop Kids, Bob Marley, They Might Be Giants, The Beach Boys and The Beatles. I found the classics collection quite roadworthy. Blast from the past artists such as The Temptations, Marvin Gaye and Van Morrison round out the playlist quite nicely.

The Ultimate Rock Road Trip Playlist

The Ultimate Rock Road Trip Playlist is for the hard-core rock fan. If features some of the biggest rock bands and artists to ever rock the stage. It has golden oldies such as Stairway to Heaven, Roxanne, Eye of the Tiger, Highway to Hell and Hotel California. What makes this playlist so great is that all of the songs are up-tempo stuff that will have you nodding your head and dancing your tail off, while still maintaining a first grasp on the steering wheel of course.

Road Trip Anthems

Not only does Road Trip Anthems have a catchy title, but it also has some of the catchiest songs for a road trip. From classic such as Ray Charles’s “Hit the Road Jack,” Foghat’s “Slow Ride” and Janis Joplin’s “Me and Bobby McGee” to more modern tracks such as Snoop Dogg’s “Gin and Juice,” Rihanna’s “Shut Up and Drive,” and Jay Z’s “99 Problems,” this playlist has so much variety that will keep you bumping to the beat regardless of age or preference. I also like that nearly all the tracks are related to driving, providing you much needed inspiration on a long road trip.

What other road trip playlists are you listening to? Have you created your own that you’d love to share with us? Leave a comment below for the benefit of other readers.

Category: Feature, Music

How to Protect Yourself When Marketing Your Music

July 8, 2016 //  by Shawna//  Leave a Comment

When talking about marketing music online, there’s one element that’s often overlooked. Because internet campaigns involve creating a comprehensive online image, they can increase your chances of falling victim to attack simply due to the rise in traffic.

 

Falling victim to a hack or contracting malware via any online marketing scheme is sure to be a disaster. There’s a very real chance of financial loss, and alongside this, it can be detrimental to your online reputation. Suffering a cyberattack renders the months of work you’ve put into your project irrelevant, so while taking the steps to protect yourself may seem time-consuming and complicated now, it will save you in the long run.

 

 

Protecting Your Website

Having a website is essential for all musicians; it’s a central hub that all other promotional materials can link back to. However, this means that if it becomes apparently infected, even with harmless malvertising code, then it’s going to hurt your credibility seriously. Once fans see an infected domain, they’ll do all in their power to avoid it for fear of their own online security.
Because of this, it’s essential to make sure your website is always in good working order. This can be done by creating strong and unique passwords, to prevent malicious hackers gaining easy access to your admin panel, as well as security-specific plug-ins. If you host your blog via WordPress, there are numerous fantastic add-ons to help keep you safe.

If you want to get serious about your online safety, having a Secure Socket Layer will protect all traffic running between the server and browser. It’s also a world-renowned seal of strong security, so will immediately improve your fans’ faith in you!

 

Networking & Email Promotion

A similar concept exists for all emails you send. Often malicious code can piggy-back your emails, or an account infiltration can cause you to send out spam unknowingly. As musicians need to be constantly liaising with labels, radio promotion teams, venues and other artists, as well as sending out promotional material to fans, if your inbox becomes compromised, then it will be terrible for your reputation.
Similarly, a breach of this type can cause sensitive personal data—such as the bank details of you or any of the people you work with—to be intercepted, and if a client or customer suffers financial theft at your hands, then it will be a disaster.

The biggest risk of email infiltration comes when working on the go and connecting to public WiFi. This is because these networks are notoriously insecure, as they leave your data flying around unprotected. To overcome this, it’s wise to use a good VPN, which will encrypt all your information and allow you to connect completely securely and anonymously.


Social Media Campaigns

Social media is becoming the go-too platform for creating buzz. The culture of “sharing” and “liking” means that it’s a fantastic way to increase the reach of new releases. Similarly, it allows you to interact with fans and create a more personal relationship with them.
However, social media also comes with its own privacy problems. Facebook offers a feature that shows you how many times you account has been hacked over time, and the numbers are scary.

As with all accounts, strong passwords are a key to security and regularly updating them is essential for social media. Similarly, it’s important to be stringent about what you click on and avoid links from people you don’t know and trust.

 

 

Online Consultations

All good marketing services offer consultations. If you’re serious about getting your music out there, then speaking to these kinds of professionals is an incredibly handy tool. However, it’s very likely that these consultations will take place via Skype or other VOIP services, and, of course, these kinds of programs bring their own problems.

Unfortunately, these types of peer-to-peer communication applications are often affected by running firewalls, so sometimes security has to take a back seat. Because of this, it’s wise to be stringent about the amount of calls you make and cut out any extra connection time. Other than this, Skype provides a detailed list of how you can increase your security during use.

 

 

Protecting Your Content Strategy

A lot of the time, the work that goes into online marketing campaigns happens more offline than it does on; content strategy is often pre-planned and stored before released onto the web. In fact, this part of your advertising scheme is almost as essential to protect as the music itself.

 

While taking the steps to stay safe online will take you a long way to staying secure, it is, unfortunately, never completely foolproof. The ever-changing face of the cybersecurity landscape means that new threats are always popping up. Because of this, it’s wise to perform regular and complete backups of all your files. Keeping copies both in cloud storage and on a physical hard drive means no matter what happens you’ll always be able to access your critical content strategy documents and continue your campaign even if your entire computer is written off.

 

While tips about online security should never sound like scare-mongering, it is important to be aware of the necessary steps to take to ensure the success of your marketing campaign. These five points are a great place to start, but if you have any other tricks that you feel should be included, then be sure to leave a comment below!

Category: Music

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